Author name: asjad majeed

The internet is beginning to look like one large picture book. With Instagram, Facebook, and Pinterest all having dominating platforms based around images, much of the online world is starting to follow suit. There is now an expectation of advertisements, e-mails, and blogs, to utilize imaging in new creative ways. Here are a few ways to help communicate your story through images.

The ability to engage an audience is becoming increasingly difficult with the large amount of advertising media we encounter on a daily basis. People’s inclination to gloss over advertisements that embody a “cookie cutter” marketing strategy, stems from the fact that people have seen these methods over and over again. This is why finding new ways to intrigue your audience is imperative to keeping up with the shifting landscape of cause marketing.

Social fundraising is the ability to reach more people, in less time, through popular online platforms like Facebook or Twitter. This should lead to higher engagement as well as conversion.

In recent years, a new type of crowdfunding has become prevalent called Peer to Peer Fundraising (P2P) has gained traction. Today we’re going to break down what P2P is and how you can use to further your organizations mission.

Monthly donors end up making a massive impact on your yearly contributions. So the question remains is how do you do that? How do you turn your annual givers into monthly supporters?

Traditional marketing methods aren’t as effective today. People avoid ads as much as possible because they are constantly bombarded with aggressive marketing tactics.