As philanthropy is evolving, nonprofit agencies are increasingly engaging donors and supporters through websites, social platforms, apps, photos, videos and more. Unfortunately, many people do not trust some nonprofit agencies. About 46 percent think money isn’t being used efficiently.
Being a Transparent Nonprofit in the Digital Age Read More »
This article focuses on the 1:1 donor journey and the importance of personalization.
The Importance of Personalization Read More »
Timely and meaningful acknowledgments are essential to donor satisfaction and retention. They demonstrate that a donor’s generosity is appreciated and that his or her gift will advance the mission of your organization. Good acknowledgments affirm to the donor that has made a worthwhile investment. They set the stage for ongoing strategic communication about a donor’s gift that will deepen his/her connection with your organization.
A Nonprofit’s Guide to Acknowledgements Read More »
Nonprofit professionals often find themselves stretched thin. It can feel like there are always millions of things to get done and never enough time to do them. Being productive enough can easily feel like a daily struggle.
Improving Workflow and Productivity Read More »
The giving environment is changing and it is important that all nonprofits are prepared to embark on this new fundraising adventure. But don’t be intimidated; thankfully, there are plenty of new tech tools already developed to make this transition run smoothly within your organization. It is important, however, that you start becoming familiarized with the processes and terms that these platforms utilize. The more you know about them, the better decisions you will be able to take about what kind of platforms and technologies will adapt best to your nonprofit’s structure and needs.
Select the Right Online Fundraising Platform Read More »
As a nonprofit, one of the best ways to encourage your audience to get involved is to show them how they can help. Supporters are more likely to help your cause if they can relate to it on a human level. Try to include an image that shows the need that your nonprofit meets or showcases what your organization has accomplished.
Effective Nonprofit Email Marketing Read More »
A robust social media presence can increase your online network and create the image that you are an accessible and modern nonprofit. Nonprofits can implement social media campaigns even on small budgets. Even modest equipment (such as entry-level DSLR cameras with video capability or smartphones with built-in video cameras and cameras) can yield terrific material for social media. And a finely crafted, true story about helping a cause can really be compelling.
Social Media Marketing for Nonprofits Read More »
Volunteers are essential for nonprofits. In a sector where we usually have more work to do than we have staff to do it, volunteers boost our power, lighten the load, and exponentially increase our impact. Best of all, they do it because they believe in the cause and want to help.
Ways To Recruit & Retain More Volunteers For Your Nonprofit Read More »
Your organization’s fundraising efforts need to be promoted, just as much as the good deeds that it does. In fact, fundraising, public relations, and marketing all work together.
Public Relations & Marketing Read More »
In this ever-changing nonprofit industry, donor engagement is arguably the most important part of the process of managing a nonprofit. But what does donor engagement really mean?