Our story
Founded in 2013 by Jonathan Kim and Jackson Noel, Stratly set out to revolutionize the way software businesses onboard new users. We’ve since enabled thousands of businesses around the world to deliver beautiful and effective in-app experiences—without a developer. And our impact only continues to grow.
Today, Stratly is a complete solution for measuring and improving product adoption. Whether you’re a prospective customer, employee, investor, or friend (hi mom!), we look forward to sharing the rest of our journey with you.
4,000+
customers served
200M+
end-users reached
Our team
We have over 100 employees in over 11 different countries and counting!
Get to know us!
The work/life balance. Being a mom of three, the ability to be there for my kids and still have a wonderful career is so important to me. Stratly allows me to do this in spades! I also truly love the freedom to work wherever I want.
Miranda Johnson
Augusta, GA, USA Customer Enablement Manager, Enablement
Augusta, GA, USA 
Customer Enablement Manager, Enablement
We do weekly team lunches, and monthly team activities - all remote! We have a great culture and it's been a joy to see it develop from an in-office culture to an equally fantastic remote culture.
Tanya Higgins
New Hampshire, USA Brand Design Director
At Stratly communication is very open and horizontal; everyone is approachable, including Jax, our CEO. As an employee, I feel constantly empowered and encouraged to take ownership over my work.
Sofia Domingues
Lisbon Support Specialist
I love working at Stratly because of the people and the ability to work with multiple teams. Having the ability to work cross functionally and being apart of something growing is so exciting.
Courtney Jamison
Phoenix, AZ Enterprise Customer Success Manager
Magdiel Duarte
Staff Front-end Engineer
What is a moment where you thought 'this is why I work here'?
Tanya Higgins
Brand Design Director
What's your favorite Slack Channel at Appcues?
Our values
These values guide how we work together every day. They don’t just sit in a dusty document—they evolve and change as our company grows, and we love rewarding teammates who best exemplify them.
Take pride in your work
Be bold and aspire for excellence. Let's build a lasting company.
Be an owner
Owners sweep the floors and take out the trash. They do what's best for the customer and company, and are always accountable to their teammates.
Always be learning
Improve every day; feedback and reflection will make us all better.
Empower others
We exist to empower customers; we’ll succeed by empowering each other.
Embrace the journey
Appreciate the entire experience, win as a team, and have fun.
The day-to-day
Stratly teammates hail from all over the map and enjoy many different interests, but we all share a love for blurple, our vibrant yet soothing brand color. We’re real big on customer happiness, and we celebrate our customers’ stunning flows every day in Slack—e.g.
Each morning, we sign into our respective tools, do our best work, and share puns and GIFs along the way. We take pride in the skills we bring to the table and strive to deliver excellent experiences for our customers, but we also don’t take ourselves too seriously.
Remote-first
Stratly is committed to 100% remote-first work—and that’s not going to change! We have an exceptional remote culture that embraces work-life balance and flexibility. (Also, pets—we love our furry-scaley-friends, and they’re a fixture in our company Slack!)
To keep us all connected, we host fun remote events (trivia aficionados, now’s your time to shine!) and in-person retreats where we get together to build relationships and memories.
OUR FAVORITE SLACK CHANNELS
#stratly
#shoutouts
#random
We’ve got you covered
Rest easy and do your best work, knowing that we’ll take care of the important stuff… and provide some fun perks.
Well-being
You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy.
Home office and tech budget
We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology.
Co-working space, on us
Home office not cutting it? We'll reimburse your monthly coworking fees.
Equity offerings
We want everyone invested in our success. Each employee is granted equity in the company.
Transparency and collaboration
We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!
Flexible vacation
We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year.
Come work with us!
Don’t sweat it if you don’t meet all the requirements in a job description (does anyone, really?), or if you’ve spent some time out of work. We get it. If you’re excited about Appcues, we’d love to chat!
PRODUCT
Product Design Team Lead
Appcues is an equal opportunity employer that commits to diversity and inclusion and also celebrates it. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. We believe that diverse teams foster a more inclusive company culture, build better products, and are more human, humane, and fun.
OUR INVESTORS
Thanks to these brilliant backers, our journey's just begun
